_Launch, market, and scale your digital product with confidence and clarity._ ## 🔹 1. **Idea Validation** ### ✅ Make Sure It’s Worth Building - [ ] Identify a clear problem your product solves - [ ] Define your ideal buyer persona - [ ] Validate demand with surveys, polls, or waitlists - [ ] Check existing competition and find your unique advantage (USP) ## 🔹 2. **Product Creation** ### 🛠 Build What People Actually Need - [ ] Outline your product structure (e.g. course modules, ebook chapters, templates, etc.) - [ ] Choose the right tools/platforms to build (Notion, Canva, Gumroad, Teachable, etc.) - [ ] Focus on simplicity and value, not perfection - [ ] Add branding (colors, logo, creator name, CTA links) ## 🔹 3. **Pricing Strategy** ### 💸 Know Your Worth - [ ] Benchmark against similar products - [ ] Offer tiered pricing or bundles (if applicable) - [ ] Consider pre-launch pricing or early bird discounts - [ ] Add urgency with limited-time offers or bonuses ## 🔹 4. **Marketing Prep** ### 🗣 Build Buzz Before Launch - [ ] Create a launch announcement strategy (social media, email list, community) - [ ] Build an email waitlist or interest page - [ ] Plan content around the product (blogs, videos, sneak peeks) - [ ] Design sales page with testimonials, benefits, CTA, and refund policy ## 🔹 5. **Sales System Setup** ### 🧾 Make It Easy to Buy - [ ] Set up payment gateway (PayPal, Stripe, Flutterwave, Gumroad, etc.) - [ ] Connect to email marketing platform - [ ] Test checkout flow and thank-you page - [ ] Deliver the product automatically or via email ## 🔹 6. **Launch Execution** ### 🚀 Time to Go Live! - [ ] Email your list about the launch - [ ] Post countdowns and behind-the-scenes teasers - [ ] Collaborate with affiliates or partners - [ ] Track sales in real time and respond to questions fast ## 🔹 7. **Post-Launch Growth** ### 🌱 Keep Momentum Alive - [ ] Collect and showcase testimonials or reviews - [ ] Improve the product based on feedback - [ ] Run ads, flash promos, or affiliate pushes - [ ] Create upsells, related offers, or premium editions ## ✅ Digital Product Dashboard Snapshot | Phase | Completed? | Notes | |------------------|------------|-------------------------------------| | Product Outline | ✅ | 6-module video course | | Sales Page | ✅ | Using Carrd with Gumroad checkout | | Pre-Launch Emails | ✅ | Scheduled via MailerLite | | Launch Day | ✅ | Sold 37 copies in 48 hours! | | Testimonials | 🔄 | Waiting on 5 more customers |