_Become unforgettable. Attract opportunities. Build trust at scale._ ## 🔹 1. **Core Identity & Message** ### 🧠 Know Who You Are - [ ] Define your core values and unique personality traits - [ ] Choose your niche or domain of expertise - [ ] Write a clear personal brand statement (your “why”) - [ ] Identify your target audience and what they need from you ## 🔹 2. **Visual & Verbal Branding** ### 🎨 Stay Consistent & Recognizable - [ ] Choose brand colors, fonts, and tone of voice - [ ] Create a professional logo (optional for personal brands) - [ ] Design branded templates for posts, slides, emails, etc. - [ ] Create a memorable tagline or signature phrase ## 🔹 3. **Content Strategy** ### 📢 Share Your Story, Skills & Solutions - [ ] Decide on your main content pillars (e.g. motivation, tutorials, reviews) - [ ] Choose primary platforms (e.g. YouTube, LinkedIn, TikTok, Medium, etc.) - [ ] Share personal stories + high-value content regularly - [ ] Repurpose content across formats (blog → podcast → quotes) ## 🔹 4. **Platform Optimization** ### 🛠 Make First Impressions Count - [ ] Optimize social media bios with your mission and CTA - [ ] Add a branded profile picture and banner - [ ] Pin your best content or top link (Linktree, Beacon, Carrd) - [ ] Keep consistent usernames across all platforms ## 🔹 5. **Authority Building** ### 🏆 Be Seen as the Go-To Expert - [ ] Share results, testimonials, or transformation stories - [ ] Write guest posts or collaborate with other creators - [ ] Host free live sessions or masterclasses - [ ] Build your email list with valuable lead magnets ## 🔹 6. **Network & Collaboration** ### 🤝 Open More Doors - [ ] Engage with other experts in your space - [ ] Collaborate on content, interviews, or challenges - [ ] Offer shoutouts and share others’ valuable content - [ ] Attend online or local industry events ## 🔹 7. **Revenue Alignment** ### 💰 Make Your Brand Work for You - [ ] Offer digital products or courses under your name - [ ] Create service packages aligned with your expertise - [ ] Add affiliate links for tools you trust and use - [ ] Include CTAs in every piece of content (even subtly) ## ✅ Personal Branding Progress Board | Area | Status | Notes | |-----------------------|------------|----------------------------------| | Visual Identity | ✅ Done | Canva templates created | | LinkedIn Optimization | 🔄 Ongoing | Need new banner and headline | | Email List Growth | 🟡 Planning| Lead magnet in design stage | | Collaborations | ✅ Active | Weekly IG Lives with creators |