The European Commission announced on Monday its preliminary view that Apple’s App Store rules violate the Digital Markets Act (DMA), marking the first time the regulator has used its new enforcement powers against a major technology firm. EU officials state that current policies prevent app developers from freely steering consumers to alternative purchase channels, potentially stifling competition. Apple has responded by stating it has made several changes to comply with the DMA and remains confident that its practices are lawful. The company estimates that the vast majority of developers already operate under terms that require no commission payments. If the findings are finalized, Apple could face significant financial penalties of up to 10% of its global annual turnover. Legal experts suggest this case will serve as a critical test for the EU's ability to regulate closed digital ecosystems and could prompt further adjustments to global app distribution models.